When trying to do digital marketing, the first step is to understand your target audience. Are they millennials? If so, what tone and style of language do they use? Do they respond well to visual marketing or more traditional marketing methods? Once you have a general understanding of who you are targeting, it's time to actually begin creating your digital marketing campaign.
I personally recommend using paid advertisement on Facebook (the most popular social media platform) as well as Instagram (the #2 most used platform) but there are other platforms such as Snapchat and Twitter that could also be effective depending on your target market. Make sure to create an ad campaign that focuses on specific demographics. For example, if you're looking for millennial women to purchase your product, choose a catchy name for your brand and show off the personality of your business in order to make potential customers connect with you. The goal is not necessarily selling products straight away - especially when you're just getting started with digital marketing - but rather increasing brand awareness and finding out who is interested in what you have to offer.
Digital Marketing Tool
1#. ProofHub
2#. HubSpot
3#. WhatsApp API
4#. MailerLite
5#. Snapchat Ads
6#. SpyFu
7#. Attentive
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